Celebrating Your Impact to Leave No Trace
Adventure is in our DNA at onX—and it goes hand-in-hand with stewardship. We believe that the more people who experience the outdoors, the more likely they are to join us in protecting these spaces for the future. But we realize that increasing participation in outdoor adventures puts pressure on our shared places and resources. So when it came to celebrating Great Outdoors Month in June, we decided to encourage outdoor enthusiasts to discover new trails, waters, campsites, and peaks—and help them learn how they can reduce their impact while enjoying these places.
To do so, we partnered with Leave No Trace Center for Outdoor Ethics. We worked to share the nonprofit’s 7 Principles, a framework of minimum impact practices for anyone visiting the outdoors, with our audience far and wide. And we made a big commitment: to donate all of June’s net online proceeds to Leave No Trace at the conclusion of Great Outdoors Month. Now the time has come to celebrate everyone—from outdoor enthusiasts to fellow outdoor brands–who helped make last month a huge success.
High fives from all of us at onX! Thanks to you and thousands of like-minded recreationists, onX Backcountry’s donation to Leave No Trace will significantly impact the organization’s operations this summer and the coming year, specifically the Hot Spot Program.
According to Leave No Trace Executive Director Dana Watts, “The Leave No Trace Hot Spot Program was created to address the severe impacts often associated with heavy use and outdoor spaces being ‘loved to death.’ The onX Backcountry Great Outdoors Month donation will support on-site restoration and volunteer activities at eight Hot Spot locations this year. With site-specific Leave No Trace measures in place, each Hot Spot location will be equipped to bounce back from impacts and recover their natural qualities.”
In addition to this donation, onX Backcountry also teamed up with 26 outdoor brands (listed below) and a network of ambassadors who helped us share Leave No Trace teachings with a vast audience. Throughout the month of June, we were able to engage with nearly one million million outdoor enthusiasts and encourage them to make this summer the most sustainable and enjoyable season yet.
And while Great Outdoors Month has concluded, summer is now in full swing. So if you find yourself pulling up to a crowded trailhead or come across an abandoned campfire this summer, we hope you remember how we can all play a part in protecting our public lands and resources. Whether this is your first time outdoors or your one hundredth time, we can all make a difference. In the meantime, stay tuned for more stewardship and sustainability updates as we continue to work with Leave No Trace this summer and throughout the year.
