Trends and Insights in Off-Road Vehicle Modifications: A Comprehensive Survey Analysis

In recent years, interest in off-road vehicle adventures has continued to grow. From seasoned outdoor enthusiasts to those new to the segment, exploring the remote and rugged backcountry continues to rise in popularity. It’s a segment of recreational activity where the journey is as much a part of the experience as the destination. 

Central to this growing trend is the role of aftermarket vehicle modifications, which can enhance both performance and safety. From beefier oversized tires to enhanced lighting setups and air intake snorkel kits, vehicle modifications and add-on accessories can improve the overall off-road experience, helping drivers tackle challenging trails with more confidence.

The market for 4×4 accessories has been expanding rapidly, with aftermarket manufacturers offering a range of products to enhance vehicle capabilities, such as skid plates, brush guards, and heavy-duty winch kits. DIY vehicle modifications have also increased in popularity in recent years, with items like add-on rooftop racks, pop-up tents, and cargo systems allowing one to personalize their rides with custom-built solutions tailored to their specific vehicle.

As off-road trends continue to evolve, vehicle modifications and add-on accessories are an excellent way to improve off-road performance, increase preparedness, and explore with more peace of mind. In the following article, we’ll dig into some of the outstanding customer insights collected in a recent onX Offroad customer survey that reveals some of the more popular off-road vehicle modifications and accessories in 2024.

Key Takeaways and Insights 

1. DIY Culture Dominates Off-Road Modifications:
   • A significant 57% of respondents prefer to make vehicle modifications themselves, showcasing a robust DIY culture among off-road enthusiasts.
2. Practical Upgrades Lead Off-Road Modifications:
   • The most popular vehicle modifications include aftermarket tires and wheels (70%), lift kits (49%), and suspension upgrades (42%), highlighting a focus on improving vehicle performance and safety for off-road adventures.
3. Accessory Choices for Preparedness:
   • The top accessories include lights/light bars (52%) and winch kits (37%), indicating a strong emphasis on preparedness in challenging off-road conditions.
4. Off-Roaders Invest Heavily in Vehicle Modifications:
   • The majority of off-roaders are willing to invest heavily in their vehicles, with 32% ready to spend between $1,000 and $4,999, and 22% willing to spend $5,000 to $9,999 on modifications.
5. Trusted Brands Reign in Off-Road Modifications:
   • Established brands like Warn, Fox Suspension, and Rigid are highly trusted by off-roaders, underlining the importance of quality and reliability in the off-road community.

6. Newer Models are the Focus of Modifications:

• Most modifications are being made to newer vehicles, with 29% of respondents driving a vehicle purchased within the last three years, signaling a trend toward newer models in the off-road market.

7. Off-Road Community Continues to Grow:

• The report highlights the continued growth of the off-road community, driven by increased interest in outdoor activities, the availability of information, and the influence of social media and popular culture.

The Rising Popularity of Off-Road Vehicle Modifications in 2024

Why Off-Roading is More Popular Than Ever

The rising popularity of off-roading and the resulting increase in vehicle modifications can be attributed to a combination of several factors, including:

• Increased Interest in the Outdoors – Since 2020, there has been a surge in interest in outdoor adventure activities. More people are seeking to escape the stresses of daily life and explore nature, which has attracted new enthusiasts to the off-road community.

• Available Information and Resources – The internet, social media platforms, and apps like onX Offroad have made it easier than ever to access trail information and research off-road vehicle modifications. Online tutorials, forums, and videos provide pro tips and guidance on making DIY vehicle modifications.

• Enhanced Vehicle Performance and Safety – Modifying off-road vehicles can enhance performance and safety. Upgrades to suspension systems, adding all-terrain tires, and other modifications will allow the vehicle to handle rougher terrain and provide safer and more enjoyable adventures.

• Customization and Personalization – Modifying a vehicle to one’s individual taste has always been popular among four-wheel enthusiasts. Bespoke, one-off vehicle designs are a way to show off one’s personal style and preferences. A great example of this is in the onX Offroad Build Challenge.

• Influencers and Celebrities – YouTube channels, TV shows, and social media have helped increase the awareness and popularity of off-roading. With celebrities and well-known industry figures showcasing their adventures and modified vehicles, it’s inspired fans to follow suit.

• Community and Social Aspects – The off-road community is very welcoming, with clubs, events, and meetups across the country where enthusiasts can gather, share their experiences, and showcase their modified vehicles.

Key Data from Our Survey

With more vehicle manufacturers catering to the market with off-road–focused vehicle trim packages, naturally, there’s been a corresponding increase in vehicle sales and accessories. Our recent onX Offroad customer survey only recorded data from respondents who have a vehicle they off-road with and who have modified their vehicle in the past 12 months. Below are a few of the more insightful responses that further explain the increased interest in off-roading:

• 57% make vehicle modifications and install accessories themselves.
• 56% purchase accessories or make vehicle modifications every six months.
• 47% own an off-road vehicle they purchased within the last six model years.

DIY vs. Professional Modifications: Who’s Leading the Charge?

A significant 57% of our survey respondents say they prefer to make modifications themselves, with 19% utilizing help from friends and family and another 13% stating they hire a professional. 

DIY Vehicle Modifications

With an enthusiastic and supportive community of off-roaders willing to share their personal experiences and offer tech tips and advice, it’s no wonder DIY leads the way regarding off-road vehicle modification trends.

Many enthusiast websites, manufacturer-specific forums, vehicle clubs, Reddit groups, and YouTube channels are dedicated to sharing knowledge with the off-roading community. There are build challenges like onX’s Offroad Build Challenge 2.0 that encourage creativity and innovation to showcase the capabilities of off-road vehicles through DIY modifications. Showcasing the possible has the trickle-down effect of influencing other DIYers to start their own personal build challenge.

With so many available sources of information, there’s a veritable goldmine of DIY expertise available to aspiring and veteran off-roaders.

Professional Vehicle Modifications

While DIY modifications appear to be popular among enthusiasts, especially for cost savings, professional mechanics are seeing increased business due to the complexity of many modern off-road vehicles and the trend toward more ambitious custom builds.

Some owners choose professional installation to avoid liability and warranty issues. Improper modifications or installations can void warranties and lead to safety concerns. Having work done by a professional can be a safer option with more peace of mind.

Overall, both DIYers and professionals contribute significantly to the off-road community, with each bringing its own strengths and weaknesses, as well as benefits and advantages.

Brand Loyalty: The Most Trusted Names in Off-Road Modifications

Longstanding and recognized off-road brands like Fox Suspension, Warn, and Rigid are favored by respondents for their quality products and support of the off-road community. Notable brands named by respondents include the following, listed in order of ranking:

Financial Commitment: How Much Are Off-Roaders Willing to Spend?

The largest cohort of respondents (32%) are willing to spend between $1,000 and $4,999 on vehicle modifications. Another 22% are willing to pay $5,000 to $9,999, with a notable 12% willing to spend over $20,000. With such a range in budgets, the market is poised for continued growth.

The Trend Toward Newer Models

Most off-road vehicle modifications are being made to newer models, with 29% driving a vehicle purchased within the last three years. A further 19% state their vehicle is less than six years old, while 22% state their vehicle is more than 15 years old. The market is currently a pretty even mix between old and new but is trending toward newer models.

Conclusion

As is evidenced by our survey results, off-roading continues to be a burgeoning motorsport and outdoor adventure segment. Many OEMs continue to build new and updated off-road vehicle models. New and existing aftermarket brands are producing a wide range of add-on parts and accessories to improve the driving experience. There will continue to be a corresponding increase in the number of DIY vehicle modifications. With so many available off-road vehicles (both new and old) combined with the plethora of available parts and accessories, there’s never been a better time to join the off-road community.